The Right Room: Townhouse x Cornflake x Ward Williams Member Collaboration
A recent £500,000+ refurbishment of a super-prime townhouse in Mayfair demonstrates how relationships formed within The Luxury Property Forum translate into trusted professional partnerships.
Led by Bettina Sandner, Director of Private Residences at Townhouse, the project demanded precision, discretion and consistent alignment across all parties. From consultant appointments through to final delivery, every stage was managed with a clear focus on quality and control.
Bettina Sandner - Townhouse, Henry Sherwood - Cornflake, Richard Burcow - Ward Williams
A surveyor was required as part of the brief. Bettina’s introduction to Ward Williams came through an LPF event, where an initial conversation opened a more detailed discussion around the project’s requirements. This quickly progressed beyond the room, with Ward Williams appointed shortly thereafter and becoming a valued partner throughout the works.
The audiovisual package followed a similar path. While an alternative provider had initially been proposed, a subsequent introduction to Cornflake at another LPF gathering led to further engagement. A visit to their showroom, alongside their existing relationship with the contractor, provided immediate alignment. As LPF members, there was a shared understanding of service, delivery and standards, which proved critical at this level.
The refurbishment was delivered on programme and within budget, with seamless coordination across all partners. The outcome reflects both technical expertise and the strength of the relationships behind it.
This project is a clear example of that principle in practice. Two conversations, initiated in the right environment, developed into key project partnerships. For Townhouse, it reinforces what LPF represents, a curated ecosystem where capability and culture align, and where relationships move naturally into delivery at the highest level.
This is exactly why The LPF exists. The industry doesn’t need more noise, it needs better connection.
What’s vital about this collaboration is that none of it was forced.
It came from being in the right room, with the right mix of people, and letting the conversation evolve naturally, building trust and turning into something commercial. This is how long lasting relationships are made
- Priya Rawal
ABOUT Townhouse
T: +44 7985 204824
Bettina Sandner, Director of Private Residences at Townhouse
Townhouse provides a comprehensive personalised service for your life in London. No request is too small or too great. We can assist with anything from art collection management, event planning, private residence management, property search, relocation, to travel. Whatever the challenge, we will find a solution.
With luxury hospitality experience, our principal staff are steeped in the principles of world-class service, and you will quickly come to value our calm resourcefulness under pressure. We pride ourselves on always being one step ahead. We are proactive, but never insistent, trusted but never presumptuous. The assignments we carry out for our clients are infinitely varied.
The quality of our service is uniquely consistent.
ABOUT Cornflake
www.cornflake.co.uk
Cornflake is not just about technology. We genuinely seek to enrich the lives of our consumers to make their homes magnificent. We do not lead with technology; we lead with lifestyle. We lead with emotion to sell holistic home experiences, not products. We are masters at imagining, making and delivering moments of wonder, realising them within living spaces. Cornflake magnifies meaningful moments of togetherness through heightened connection and closer relationships- making life more special. We elevate domestic environments, integrating technology to create ambient and intuitive places daily.
ABOUT Ward Williams
T: +44 0207 4860501
Bettina Sandner, Director of Private Residences at Townhouse
Established in 1974, over the last 50 years, Ward Williams has experienced significant growth and now employs over 170 staff across nine UK offices, including Exeter, Gloucester, London, Manchester, Plymouth, Winchester, Truro, Oxford and South Wales.
Today we are a leading, independent built environment consultancy. Our delivery includes Construct, Consult and Innovate services to provide a wealth of client-focused solutions across all sectors of the built and natural environment.
With a project portfolio extending from domestic works, through to multi-million pound developments, Ward Williams has worked on schemes for clients such as; Rolls Royce, Sainsbury's, Whitbread Group, Ministry of Defence, Eden Project and various local Council's.
We are Built Differently for positive impact. As a certified B Corporation, we use this framework and global collaboration to continuously improve our positive impact for clients, people, places and planet. We were proud recipients of the Queen's Award for Enterprise - Sustainable Development in 2022.