the lpf team
Priya is a recognised leader in the luxury property industry and known for uniting a fragmented sector through trusted connection, collaboration, and commercial insight. With 15 years’ experience as a senior construction lawyer, she has advised on landmark projects including One Hyde Park, Battersea Power Station, and Westminster Fire Station. As well as a respected voice in the sector, she is co-host of The Real Rendezvous Podcast, a judge for the International Property Awards, and a passionate advocate for gender, cultural, and socioeconomic diversity in the luxury property and construction sectors.
priya rawal
Founder and CEO
Sameera is a seasoned property investor who brings a wealth of experience in connecting the right people and curating partnerships within the property industry. Alongside building her portfolio, she has worked with business owners on getting the most out of their existing relationships and creating new opportunities. As a brand consultant, she provides strategy and design services to high end property brands.
Sameera desai
Head of Membership
Corinne Webdale is a senior leader in luxury interiors and retail, with a career spanning design, furniture, lighting, and brand led customer experience. Known for her sharp eye and commercial instinct, she has held roles with some of the industry’s most respected names including Tom Dixon, Buster & Punch, Poltrona Frau and Gabriel Scott. Corinne brings deep expertise in sales leadership, business development and market expansion, with a consistent focus on client engagement and long term brand building. She is known for her inclusive energy and people first approach. She has a natural ability to make people feel welcome and included, creating the kind of warm, high trust environment where meaningful conversations happen. With her strong commercial background, she is brilliant at forging connections that lead somewhere, helping people spot opportunities, build relationships and move ideas into action.
corinne webdale
Head of Events
Jenny Naylor is one of the UK’s most experienced creator of brands in the hospitality and super prime real estate sectors, working with developers and directing the brand, sales and marketing strategies for leading projects including The OWO on Whitehall (Raffles hotel, branded residences, 9 restaurants), Four Seasons Residences at 20 Grosvenor Square, One&Only Resorts (globally), and Atlantis The Palm Dubai. Her consultancy firm Graf London advises a number of businesses, including luxury property management firm Rhodium and developer Henigman, on brand strategy, and has helped shape the concept and strategy for The LPF. She is a regular commentator for media on property trends.
jenny naylor
Marketing Advisor
Tania is the cofounder of Maison Comms and a Communications specialist with over 20 years experience and a solid reputation for targeting global HNW audiences, with impeccable international contacts across all relevant sectors of the media and within the luxury lifestyle, property and design industry. Experience includes corporate and consumer representation for Banda, The Buying Solution, Berkeley St James St George, Sotheby's International Real Estate, including Becky Fatemi's personal profile, Conran & Partners, Echlin, Angel O'Donnell, Almacantar, Wainbridge, Charles Marlow, Marsh & Parsons and more.
tania thomas
PR Advisor
Reshma is instrumental in integrating The LPF's various policies and driving our initiatives on sustainability, diversity, equity and inclusion, CSR, mental health and wellbeing and inspiring the next generation of the luxury property industry. Reshma is a qualified architect and has worked extensively in both the luxury and built environment space. She has also worked for charities such as Shelter, run international charity construction projects and is a BAME ambassador. She will be working closely with our appointed ambassadors, our partners and members who really want to make a difference to this industry.
Reshma Upadhyaya
Social Impact Advisor
Caroline is an international luxury real estate marketing expert with over 20 years of experience delivering brand strategy, launch campaigns, and marketing solutions for some of the world’s most prestigious residential and branded developments. Splitting her time between London, Miami, New York, and Riyadh, she advises leading developers and marketing teams across the global super-prime market. Caroline is the International Advisor to The Luxury Property Forum, co-host of The Real Rendezvous Podcast, and a passionate advocate for women in business—regularly speaking at industry events and mentoring women in the sector. She is also a respected judge for the International Property Awards, recognising design and real estate excellence on a global stage.
caroline donaghue
International Advisor
With over 10 years’ experience in the construction industry, Imogen has supported a range of businesses across strategy, operations and relationship management, with particular depth in the luxury property and construction sectors.
As Head of Operations at Derek Gough Associates, she oversees the smooth, efficient and profitable running of the business, bridging strategic vision with day to day delivery.
Known for her strategic mindset and calm, collaborative approach, Imogen brings a rare blend of commercial insight, integrity and creative sensitivity to everything she does.
Imogen Buxton
Head of Member Experience
Amy is the Founder of Allmarsh, an agency specialising in crafting strategies, producing content, managing social media, and delivering campaigns that businesses often lack the time or expertise to handle effectively. With her extensive experience in luxury property, marketing, and client management, Her strategic approach will be invaluable as we continue to grow and engage with our vibrant community of luxury property professionals.
Amy marshall
Head of Digital Marketing
Laura Westmacott, Founder & Managing Director Mercury Communications.
A former international broadcast journalist, including Al Jazeera, ABC News, BBC News, and APTN, and having worked across both international and more boutique PR agencies, Laura founded Mercury Communications as an evolved PR and communications agency supporting lead generation, and providing global reach. From family offices and private banks to fashion brands and luxury tastemakers, Mercury forges strategic collaborations, and unearths the best venues and rooms with individuals of pre-qualified net-worths.
laura westmacott
Head of Partnerships
Breda started her career in the corporate world – GSk then the BBC – driving major change programmes throughout both organisations. In the last 20 years she has built a number of coaching/consulting businesses, working primarily with SME/Mid-Tier business owners who are restless and wanting to grow and change their businesses. She works extensively in the luxury property sector as well as other sectors and has supported The Luxury Property Forum in its growth in the last few years.
breda ferarrio
Business Advisor
Pippa has extensive experience in luxury property development, lettings, management and construction. Over her career she has project managed iconic developments for Finchatton and Northacre. She also project managed the launch of 10 super-lux apartments at the Shard. She is the co-founder of Garrington Asset Management a residential lettings & property management company catering for HNWIs, family offices & investment fund in Prime Central London.
pippa mitchell
Strategic Advisor
Ruth is a writer with over 25 years’ experience in journalism, primarily in the interiors industry. After working as a magazine editor, she co-founded Interiors Inside Out a content creation and PR agency that works with some of the biggest brands in the kitchen, bedroom and bathroom world. In addition, Ruth is a copy writer for hire, helping clients in a whole range of industries find their voice and communicate their message.
Ruth bell
Content Advisor
sanjay rawal
Head of Finance
Andrea is an experienced Executive Assistant and Operations Director with a track record in scaling operations for high-growth businesses. With expertise in CRM management, executive support, and event coordination, she has worked with global lifestyle brands and leading property firms. Known for her precision, discretion, and operational efficiency, she ensures seamless administrative and organisational support at the highest level.
andrea pios
Head of Admin and EA to Priya Rawal
antonio Quesada-avalos
Operations Advisor
Julie is a seasoned Administrative Assistant with extensive experience supporting CEOs and business owners in the property sector. Skilled in project management and administration, she ensures efficient office operations and delivers exceptional customer service.
JULIE BASTIDA
Office Manager
“Eventually everything connects - people, ideas, objects.
The quality of the connections is the key to quality per se.”
- Charles Eames