the lpf team
Priya is a senior construction associate, who has worked on some of the UK’s most prestigious and high value luxury development projects including One Hyde Park, Battersea Power Station, W Hotel, Neo Bankside and Westminster Fire Station. She works closely with funders, developers, contractors, consultants and HNWI's on high end residential and hotel developments. Over the years, after having connected various people in the luxury property industry and long lasting relationships being forged, she established The Luxury Property Forum, the official forum for the luxury property sector. She is also a judge for the International Property Awards and the cohost of The Real Rendezvous Podcast.
priya rawal
Founder and CEO
Sameera is a seasoned property investor who brings a wealth of experience in connecting the right people and curating partnerships within the property industry. Alongside building her portfolio, she has worked with business owners on getting the most out of their existing relationships and creating new opportunities. As a brand consultant, she provides strategy and design services to high end property brands.
Sameera desai
Head of Membership
With 15 years of working in the luxury property industry, Poppy is a Regional Director for The Country House Department, a team that sells the finest prime country homes in the UK. Having spent a decade at Savills, including three years as Head of Communications in the prestigious Savills Private Office, she developed strategic sales campaigns for some of the world’s most exclusive homes. She went on to become Head of Property at RedBook, curating best-in-class project teams for high-end residential projects across the UK. With a background in interior design from KLC and a lifelong connection to North Essex, Poppy brings a rare blend of market intelligence, aesthetic insight, and client-first service to every project she undertakes.
Poppy Chenevix-Trench
Head of Events
Jenny Naylor is one of the UK’s most experienced creator of brands in the hospitality and super prime real estate sectors, working with developers and directing the brand, sales and marketing strategies for leading projects including The OWO on Whitehall (Raffles hotel, branded residences, 9 restaurants), Four Seasons Residences at 20 Grosvenor Square, One&Only Resorts (globally), and Atlantis The Palm Dubai. Her consultancy firm Graf London advises a number of businesses, including luxury property management firm Rhodium and developer Henigman, on brand strategy, and has helped shape the concept and strategy for The LPF. She is a regular commentator for media on property trends.
jenny naylor
Marketing Consultant
Reshma is instrumental in integrating The LPF's various policies and driving our initiatives on sustainability, diversity, equity and inclusion, CSR, mental health and wellbeing and inspiring the next generation of the luxury property industry. Reshma is a qualified architect and has worked extensively in both the luxury and built environment space. She has also worked for charities such as Shelter, run international charity construction projects and is a BAME ambassador. She will be working closely with our appointed ambassadors, our partners and members who really want to make a difference to this industry.
Reshma Upadhyaya
Head of Social Impact
Laura Westmacott, Founder & Managing Director Mercury Communications.
A former international broadcast journalist, including Al Jazeera, ABC News, BBC News, and APTN, and having worked across both international and more boutique PR agencies, Laura founded Mercury Communications as an evolved PR and communications agency supporting lead generation, and providing global reach. From family offices and private banks to fashion brands and luxury tastemakers, Mercury forges strategic collaborations, and unearths the best venues and rooms with individuals of pre-qualified net-worths.
laura westmacott
Head of Partnerships
Tania is the cofounder of Maison Comms and a Communications specialist with over 20 years experience and a solid reputation for targeting global HNW audiences, with impeccable international contacts across all relevant sectors of the media and within the luxury lifestyle, property and design industry. Experience includes corporate and consumer representation for Banda, The Buying Solution, Berkeley St James St George, Sotheby's International Real Estate, including Becky Fatemi's personal profile, Conran & Partners, Echlin, Angel O'Donnell, Almacantar, Wainbridge, Charles Marlow, Marsh & Parsons and more.
With over 10 years’ experience in the construction industry, Imogen has worked with various companies on their strategy, operations, and relationships. She has deep expertise in the luxury property and craftsmanship sectors. As Head of Craft Brands at Size Group, she oversees the positioning and growth of specialist heritage brands —championing fine craftsmanship across the industry. Known for her strategic mindset and collaborative approach, she brings a unique blend of commercial insight and creative sensitivity to everything she does.
Imogen Buxton
Head of Member Experience
Pippa has extensive experience in luxury property development, lettings, management and construction. Over her career she has project managed iconic developments for Finchatton and Northacre. She also project managed the launch of 10 super-lux apartments at the Shard. She is the co-founder of Garrington Asset Management a residential lettings & property management company catering for HNWIs, family offices & investment fund in Prime Central London.
Pippa Mitchell
Head of Strategy
Breda started her career in the corporate world – GSk then the BBC – driving major change programmes throughout both organisations. In the last 20 years she has built a number of coaching/consulting businesses, working primarily with SME/Mid-Tier business owners who are restless and wanting to grow and change their businesses. She works extensively in the luxury property sector as well as other sectors and has supported The Luxury Property Forum in its growth in the last few years.
breda ferarrio
Business Consultant
Amy is the Founder of Allmarsh, an agency specialising in crafting strategies, producing content, managing social media, and delivering campaigns that businesses often lack the time or expertise to handle effectively. With her extensive experience in luxury property, marketing, and client management, Her strategic approach will be invaluable as we continue to grow and engage with our vibrant community of luxury property professionals.
Amy marshall
Head of Digital Marketing
Caroline is an international luxury real estate marketing expert with over 20 years of experience delivering brand strategy, launch campaigns, and marketing solutions for some of the world’s most prestigious residential and branded developments. Splitting her time between London, Miami, New York, and Riyadh, she advises leading developers and marketing teams across the global super-prime market. Caroline is the International Advisor to The Luxury Property Forum, co-host of The Real Rendezvous Podcast, and a passionate advocate for women in business—regularly speaking at industry events and mentoring women in the sector. She is also a respected judge for the International Property Awards, recognising design and real estate excellence on a global stage.
caroline donaghue
International Advisor
Ruth is a writer with over 25 years’ experience in journalism, primarily in the interiors industry. After working as a magazine editor, she co-founded Interiors Inside Out a content creation and PR agency that works with some of the biggest brands in the kitchen, bedroom and bathroom world. In addition, Ruth is a copy writer for hire, helping clients in a whole range of industries find their voice and communicate their message.
tania thomas
PR Advisor
Andrea is a highly seasoned executive assistant with many years of experience supporting and working with CEOs and large organisations. She has a wealth of experience in CRM management, administrative assistance and events organisation having worked with international lifestyle brands and property investment and development clients.
andrea pios
Head of Operations and EA to Priya Rawal
Ruth bell
Cotent Advisor
Julie is a seasoned Administrative Assistant with extensive experience supporting business owners and CEOs in the property sector. Skilled in project management and administrative tasks, she ensures efficient office operations with exceptional customer service.
JULIE BASTIDA
Office Manager
“Eventually everything connects - people, ideas, objects.
The quality of the connections is the key to quality per se.”
- Charles Eames