Prestige Bathrooms x Brand Atelier: A Refined Rebrand in the Luxury Property Sector
Prestige Bathrooms has long held a respected place in the luxury property sector, with over 25 years of experience advising on high end bathroom interiors. Following a change in ownership in late 2023, the business has undergone a full brand transformation in collaboration with Brand Atelier, building on its established reputation while refining its positioning.
At the centre of this next chapter is Managing Director Kalpa Patel, who has led the evolution of the business with a clear focus on aligning its brand with the integrity and clarity of its work. Working closely with Brand Atelier, the rebrand reflects both the culture of the team and its role as a trusted partner to designers, architects and private clients delivering premium projects.
Prestige Bathrooms has long held a respected place in the luxury property space. With over 25 years of experience advising on high-end bathroom interiors, their name is familiar to designers, architects and private clients working on some of the most prestigious addresses in the UK.
Following a change in ownership in late 2023, the company has undergone a full brand transformation led by branding consultancy Brand Atelier. The brief was clear from the outset: build on the reputation already earned, sharpen the positioning and create an identity that reflects the business today.
At the heart of the project was Kalpa Patel, Managing Director and new owner of the business. Known within the industry for her people-first approach and collaborative leadership style, Kalpa brought in Brand Atelier to translate the values and working culture she had been building into a clear, credible brand.
“This wasn’t about changing who we are. It was about making sure the business shows up with the same integrity and clarity that clients experience when working with us,” says Kalpa.
Brand Atelier began with strategic workshops and immersion sessions to uncover the core truth behind Prestige. What stood out was the way the team consistently removed complexity for clients and added value well beyond the product itself. That insight became the foundation for the strategy, expressed in a brand idea that now guides all aspects of communication and decision-making: people over products.
The new identity includes a refined visual system with a bespoke logo, stencil-style monogram and a calm, architectural colour palette. A linocut version of the logo was created as a tactile design element to reflect the brand’s attention to detail and craftsmanship. Prestige’s website has also been completely redesigned and rebuilt, giving the brand a digital home that feels composed, confident and aligned.
Sameera Desai, founder of Brand Atelier, led the project.
“Prestige Bathrooms had all the right ingredients. A warm culture, an outstanding reputation and a team that already operated to a high standard. Our job was to distil that into a brand system that supports growth and tells the story with clarity.”
The rebrand reflects Prestige Bathrooms' unique positioning as a specialist support partner for design professionals and private clients delivering premium bathroom projects. It marks a new chapter for the business and a collaboration between two LPF members working closely to raise the standard of design-led brands in the luxury space.
About Prestige Bathrooms
Prestige Bathrooms is a well-established, family-run specialist in luxury bathroom design, supply, and installation. With over 15 years of experience in retail and connections to a parent construction business with more than 25 years’ industry expertise, the company delivers a comprehensive ‘one-stop shop’ service from initial concept through to finished installation. The business operates four showrooms in West London, offering extensive displays including bathroom fittings, tiles, and a wellness studio with steam room and sauna facilities. It serves a diverse client base, from homeowners seeking bespoke bathroom spaces to developers, hoteliers, architects, and interior designers, providing supply-only, design, or full-installation packages tailored to project scale and complexity. Expert technical guidance is provided throughout, supported by CAD drawing services and a coordinated delivery of all associated trades, reflecting the company’s roots in construction and commitment to precision and high standards
get in touch
To find out more about Prestige Bathrooms please contact the team using the details below:
T: +44 (0)20 8998 3969
E: sales@prestigebathrooms.com
About Brand Atelier
The Brand Atelier is a London-based branding consultancy specialising in positioning luxury, property, and design-focused SMEs as prestige brands. Founded in 2018, the agency delivers high-impact visual and verbal identity, digital presence, and messaging strategy tailored to attract high-net-worth clients and developers.
The studio’s proprietary Prestige Branding™ methodology combines deep strategic thinking with elegant creative execution. Services include brand positioning, identity design, narrative development, website design, and copywriting, each project designed to deliver distinct commercial and reputational advantage.
The agency works selectively with a small portfolio of clients to ensure quality and alignment. Recent work includes the rebrand of Broadland Construction and several high-end design studios across the super-prime market. In 2024, The Brand Atelier was awarded “Creative Branding Solutions of the Year – UK” by Luxuri Magazine, recognising its role in helping brands build credibility, visibility, and long-term value.
With a strong presence in the UK and growing global reach, The Brand Atelier is a trusted partner for ambitious brands seeking lasting resonance.
get in touch
To find out more about Brand Atelier please contact the team using the details below:
E: sameera@thebrandatelier.co.uk