The LPF Spotlight - COMO London
Introducing Peter Rogers, Founder of COMO London
Tell us about COMO London. What do you do and what makes it special?
COMO London is a market leading creative technology studio specialising in bespoke 3D sales and leasing platforms, digital twins and interactive experiences for luxury real estate. Their solutions have enhanced and accelerated the sales, leasing and marketing for many high profile property developers and agents across the globe for some of the most renowned developments in the market. Their work blends state‑of‑the‑art visualisation technology with intellectual code development, a deep understanding of architecture and user experience, making complex projects feel approachable, memorable and beautiful. Trusted by leading names such as Caudwell, Battersea Power Station, Ulyssia, Park Hyatt, CIT, Native Land, Kolter Urban and Macklowe Properties, to name a few. Each and every solution is built from the ground up, tailored to the unique architecture of each development, sales suite journey, target audience and backed by a robust CMS providing detailed analytics to support long‑term sales and marketing strategies. Over the last 5 years COMO has built a reputation for integrity, innovation and service along with setting the standard for how properties are presented digitally.
What led you to your current position?
After spending 7 years (between 2012 - 2019) leading a multi service agency and with a passion for how technology can enhance and improve consumer experiences, I was inspired to form a new studio with a very specific focus on one key area of expertise to drive Proptech innovation and ensure the highest level service. COMO was formed in early 2020 as a creative technology studio dedicated to enhancing and accelerating real estate sales and marketing.
Describe a typical working day in your life…
Day to day I lead the vision of the studio, look after the commercial running of the business, project strategy and aligning the creative tech experiences with client business needs and consumer journey. But each day throws up new challenges.
Are you currently working on any exciting projects?
We have a number of very exciting Prime and Super Prime projects being delivered in London, Miami, Tampa and NYC (unfortunately these all remain under NDA). We are also delivering a 3D digital twin sales platform for Ulyssia a 320-metre residential yacht envisioned by Frank Binder, designed by Espen Øino.
What has been your career highlight so far?
I’m not one to dwell or look back on highlights, but I’m lucky to have worked with leading developers around the world on some extraordinary projects. I’m rather more excited about what is yet to come.
Do you have any advice for someone looking to venture into your area of the luxury property industry?
Be relentless in striving for perfection, work with integrity, and deliver the best ongoing service.
What do you love most about the luxury property industry?
The opportunity to work across magnificent developments with the highest level of design detail and collaborate with best in class teams.
What does “luxury” mean to you?
Fine finishes and craftsmanship, attention to the smallest details and exceptional service.
Get in touch
First Floor 5-6 Mallow St, London, EC1Y 8RQ
Peter Rogers, Founder & Managing Director, +44 7789 856 973. You can email us via peter@como.london or use the form below and we will get back to you as quickly as we can.