Living Well in Luxury Property

How wellness has redefined the luxury property industry, the challenges to our sector and what the future holds

Luxury property has always been a reflection of its time. From grandeur and scale to craftsmanship and location, each era has defined prestige through a different lens. Today, that lens is shifting decisively towards wellbeing. Not as a trend or a marketing flourish, but as a response to deeper cultural change – how people live, work, travel and understand health itself.

This shift has been accelerated by several factors. Global uncertainty has heightened the importance of the home as a place of refuge. Advances in medical science and performance culture have reframed health as something to be actively designed and managed. At the same time, technology has made it possible to measure, monitor and refine aspects of daily life that were once intangible, from sleep quality to air purity and stress levels. As a result, expectations of the built environment have fundamentally changed.

Yet while wellness has become a ubiquitous term within the property industry, its meaning remains inconsistent. Too often it is reduced to a set of recognisable features – a gym, a spa, a cold plunge – rather than understood as a holistic approach that shapes how a space feels and functions. The gap between appearance and experience is where many luxury developments are now in danger of falling short.

In this exclusive LPF thought leadership piece, The Luxury Property Forum brings together perspectives from across architecture, interiors, landscape, technology, wellness, law, branding and real estate to examine where meaningful wellbeing is succeeding – and where it is being undermined. By exploring the barriers, opportunities and future direction of wellness-led design, it seeks to move the conversation beyond surface-level provision and towards a more considered, integrated understanding of what wellbeing in luxury property truly demands.

THANK YOU TO OUR LPF EXPERTS FOR THEIR VALUABLE INSIGHTS:

Dean Adkins, Owner & Managing Director, Selway Joyce
Kevin Andrews, Creative Director, Ideaworks
Helen Bygraves, Creative Director & Joint Managing Director, Hill House Interiors
Goli-Michelle Banan, Director & Head of Residential Real Estate, Lawrence Stephens
Marco Bonini, Director of Private Residences, Six & Six Private Islands
Ed Clarke, Managing Director, Clarke Saunders Acoustics
Stephen Green, Partner, HollandGreen
Magdalena Gruszczynska, Founder & Creative Director, Supremati Interiors
Manuela Hamilford, Founder, Hamilford Design
Harry Jameson, CEO & Founder, PILLAR
Liza-Jane Kelly, Head of London Residential, Savills
Eris Koutsoudakis, Co-Founder, Meraki Design
Charles Leigh, Sales Director, Valouran
Sharon Lillywhite, Founding Partner & Creative Director, Oliver Burns
Steve Moore, Founder, SMC Smart Homes
Jenny Naylor, Director, Graf London
Lara Pallard, Home Business Director UK, Technogym
Andrew Paulson, Partner, LA London
Louisa Pope, Managing Director, Marcus Barnett Studio
Priya Sher, Founder, Priya Sher Feng Shui
Kay Louise Smith, Property Broker, The London Broker
Richard Stevens, CEO, Sectorlight
Chris Thorne, Partner, Imperium
Shreya Vohora, Co-CEO, Interiors with Art
Adelina Wong Ettleson, Global Head of Residences Marketing, Mandarin Oriental Hotel Group

Key Findings

In this report, we asked our experts five key questions:

1. How is wellness reshaping what luxury living means in your work with clients?

2. Which aspects of wellness have the greatest impact on UHNWI’s day-to-day lives?

3. What is the biggest barrier to meaningful wellness in property?

4. Where do you see the biggest opportunity to improve wellbeing in luxury property?

5. Over the next five years, how do you expect wellness and luxury property to evolve?

A message from Priya Rawal, Founder & CEO of the Luxury Property Forum

Wellness is now a global baseline expectation and a defining lifestyle priority for today’s ultra-high-net-worth individuals. Increasingly, wellbeing extends far beyond the presence of a home gym or spa. The question clients are asking is not, “What facilities does the property have?” but “How does this home help me live, recover and perform day-to-day?” This is as true in London as it is in New York, Dubai, Singapore and beyond, shaped by international travel, multiple residences and a growing performance-led approach to health.

At the Luxury Property Forum, we are seeing these priorities reshape the foundations of our industry across markets. Wellness is influencing how high-end homes are conceived, designed, delivered and experienced, from branded residences and super-prime developments to bespoke private estates. It is also changing the definition of value. In the next chapter of luxury, long-term performance will matter as much as immediate impact, and global buyers are increasingly discerning about the difference between wellness as an aesthetic and wellness as a lived experience.

There is a growing demand for homes that actively support longevity, mental clarity and meaningful connection. This is being realised through a more considered integration of discreet technology, circadian lighting, advanced air and water systems, acoustic performance, landscape design and spatial planning.

Crucially, the most powerful wellness outcomes are often the least visible. Sleep quality, calm, sensory comfort and effortless daily flow are becoming the true markers of excellence, regardless of location. In dense urban environments, that may mean acoustic control, air purity and privacy. In resort and coastal settings, it may be deeper emphasis on climate comfort, outdoor living and nature-led rituals. In every case, wellness is no longer an added feature, but increasingly woven into the fabric of design and construction from the earliest stages. When it is treated as a late-stage checklist, it becomes superficial. When it is embedded early, it becomes enduring.

This report brings together leading voices from across the luxury property ecosystem to explore how this shift is shaping the future of luxury living. Through shared insights and expertise, we examine how wellness-led thinking is redefining client briefs across regions, influencing long-term value and establishing new global benchmarks for excellence. Together, we aim to move the conversation beyond amenities and aesthetics, towards a clearer, more rigorous understanding of what it truly means to live well in the context of luxury property. The opportunity ahead is clear: to make wellness a disciplined, collaborative approach that improves lived experience and protects asset value worldwide, not a trend that looks impressive on completion but underperforms in real life.

THE LUXURY PROPERTY FORUM

The Luxury Property Forum is the official forum for the luxury property industry, bringing together highly experienced and devoted members handpicked from every discipline. We facilitate the advancement and continuous growth of the luxury property industry, through developing strong business collaborations and cultivating growth opportunities as well as sharing knowledge, experience and contacts. We are more than just a network, but are a forum for the future.

If you would like to speak to any of the interviewees above or to find out more about The Luxury Property Forum please contact:

Priya Rawal, Founder and CEO, at priya@theluxurypropertyforum.com or +44 (0)7719 970747

Living Well in Luxury Property - Thought Leadership