Burbeck Interiors - Home Staging Report 2025
TRANSFORMING PROPERTIES TO MAXIMISE APPEAL AND MARKET VALUE
At The Luxury Property Forum, we’re always proud to champion our members’ thought leadership especially when it sheds light on often-overlooked areas that add real value to the super-prime market. As such, we’re delighted to showcase Centre Stage: Home Staging Report 2025, an inaugural report by Burbeck Interiors.
With over a decade at the forefront of home staging, property development, and interior architecture, Burbeck have earned their reputation for an innovative, evidence-led approach. Their new report brings together valuable data and perspectives from estate agents, developers and private clients to examine how and why home staging works.
Combining recent case studies with survey insights, Centre Stage explores the true impact that thoughtful staging can have on sales performance, buyer confidence, and the overall market appetite for this increasingly essential service.
Click here to read the full report
Burbeck Interiors, a leading interiors and property-focused collective, continues to set new benchmarks in exceptional design and quality with its innovative approach executed across London, the wider UK, and globally. The company specialises in cutting-edge home staging, interior architecture, and interior design, utilising a mix of curated and in-house designed furniture, accessories, and lighting to create distinctive living spaces.
Founded in 2013 by property developer brothers Alex and Jack Willcocks, Burbeck Interiors was established with the intention of fulfilling an expectation of service not found elsewhere. With over a decade of experience developing properties across London, the Burbeck Interiors team deeply understand the intricacies of the property market and expertly maximise the appeal of each estate. Its comprehensive range of services—spanning interior design, home staging, show home design, and interior architecture—is available to property developers, homeowners, investors, and landlords alike.
Home staging, the process of preparing a property to create an inviting and attractive atmosphere for buyers, has become a cornerstone of modern real estate marketing. By "setting the stage" effectively, homes are positioned to generate increased interest, sell faster, and command higher offers. As a leader in the industry, Burbeck Interiors is dedicated to delivering this exceptional service with transparent value and renowned quality.
The effectiveness of Burbeck's approach is evident in its track record, with 85% of properties staged by the company achieving a sale within just four weeks. This accomplishment highlights Burbeck Interiors' notable success and influence within the industry.
“If you can create an interior where somebody feels as if they could just turn up with their suitcases, then the job’s been done.”
A L E X W I L L C O C K S
“Staging is about giving a property a distinct identity that captures attention and connects with potential buyers, leaving a lasting impression. The key to achieving this is high-quality design. We approach every staging project with the same dedication and attention to detail as our own developments, ensuring our clients receive both top-tier service and an exceptional final product.”
J A C K W I L L C O C K S
As founding members of the Home Staging Association, the company has amassed multiple honours from the organisation. Co-Founder Alex Willcocks is widely regarded as an expert in home staging by his peers, further demonstrating the brand's leadership within the sector.
Burbeck Interiors’ impact in the market is underscored by impressive statistics:
£2.7 Billion – Total value of property staged through Burbeck Interiors.
85% – Percentage of staged properties sold within four weeks.
545,000 sqft – Total area of property staged in 2024.
14 – International awards received for design and service excellence.
£100 Million – Value of interior design work completed, reflecting the firm’s substantial industry footprint.
Founders Alex and Jack Willcocks reflect on the service’s value: “The objective for this report is to provide more clarity on the service of home staging and how it works, as well as transparency on the value it provides, according to the people who discern that value.” Their commitment to excellence is evident in every project; a staged property not only garners more interest in the current competitive market but also supports a quicker sale at a higher price point.
In a market where professional property staging is increasingly sought after – a trend fueled by the visibility of staging through estate agents during the marketing process – Burbeck Interiors is proud to ensure that every staged property is optimally positioned for success. With a track record that continually demonstrates enhanced sales velocity and value, the company remains a trusted partner for homeowners, investors, and developers alike.
“In the super prime property sector, presentation is everything. Buyers don’t just purchase homes, they invest in a lifestyle, a vision, and an experience. The ability to create an environment that instantly captivates ultra-high-net-worth individuals (UHNWIs) is now a key driver of sales. Globally, markets like the US and UAE have long recognised the power of home staging, and the UK is increasingly following suit. In today’s competitive market, staging isn’t just about aesthetics, it’s a strategic necessity.
At The Luxury Property Forum, we are privileged to have members like Burbeck Interiors at the forefront of this movement. Staging goes beyond design it’s about positioning a property to evoke an immediate emotional response. The most successful luxury developments enable buyers to see themselves in the space from the moment they step inside. With staged properties selling faster and commanding higher offers, the value it brings is undeniable. Across the UK luxury market, more developers, agents, and investors are embracing this approach to drive both desirability and profitability.
As the sector evolves, success demands more than just staging it requires creativity, innovation, and a deep understanding of buyer psychology. From bespoke interiors to immersive experiences, every detail must inspire and captivate. The most forward-thinking developers and agents aren’t just selling properties; they are curating aspirational lifestyles. In an industry defined by exclusivity and experience, those who push the boundaries of innovation will continue to lead the market.”
PRIYA RAWAL, FOUNDER AND CEO OF THE LUXURY PROPERTY FORUM
About BURBECK INTERIORS
Burbeck Interiors is an award-winning, client-focused interior design studio that specialises in luxury interiors, home staging, and bespoke turnkey furniture solutions across the UK and Europe. Founded in 2013 by brothers Jack and Alex Willcocks, the studio combines extensive experience in property development and interior architecture. With an emphasis on planning, budgeting, and timeless design, Burbeck Interiors has established itself as a leader in creating functional yet stylish spaces. In 2024, the studio launched the Burbeck at Home furniture range, reinforcing its commitment to exceptional design and sustainability.
For further information, interview opportunities, and hi res images, please contact: victoria@hillstreetpr.uk
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