11K Consulting Celebrates 10th Anniversary at The OWO

 

Marking a Decade of Excellence: 11K Consulting Celebrates 10th Anniversary at Chinese New Year Reception with Raffles London at The OWO

On January 14, 2025, 11K Consulting marked its 10th anniversary with an exclusive Chinese New Year Reception in partnership with Raffles London at The OWO, in London, celebrating a decade of excellence and impact in bridging UK and overseas companies with the Chinese high-net-worth-individual (HNWI) and investor markets.

The event brought together over 100 distinguished Chinese and Western senior business leaders, HNWIs, influencers and media across different sectors from real estate, government, architecture and design, tax, legal, accounting, to luxury hospitality and travel.

Reflecting the 11K’s vision of helping companies to unlock the market potential of Chinese HNWIs and investors, 11K Consulting launched the 11K Club - a China-focused thought leadership’s members club aimed at connecting influential individuals with a shared interest in strengthening networks, enhancing knowledge, and raising profile between China and other countries.

The evening was a vibrant celebration of cultural harmony, blending Eastern and Western traditions with a thoughtfully curated program of entertainment that featured Chinese and Western musical performances and a captivating traditional lion dance. Guests enjoyed a festive refreshment in the elegant surroundings of Raffles London at The OWO, showcasing its historic heritage, gracious service, and sophistication—qualities that also echo 11K’s own cultural roots.

Sally Maier-Yip, Founder and Managing Director, 11K Consulting, said,

"Ten years ago, we dreamt of bridging the 11,000 kilometres between the UK and China, connecting ambitious companies with opportunities abroad. Today, that dream has become a reality. I am immensely grateful for the trust and support of our team, clients, and partners who have been instrumental in our success to this point. This evening, we celebrate not just our past achievements, but also our exciting future, with plans such as the launch of our 11K Club to further foster connections and insights relating to the Chinese markets."​

Philippe Leboeuf, Managing Director, Raffles London at The OWO, said, This evening marks a special moment to embrace the beauty of culture, community, and connection as we step into the Year of Snake. We are honoured to host this spectacular event, made possible through the creativity and vision of 11K.  At Raffles, we pride ourselves on gracious service and creating extraordinary memories that transcend borders. By partnering with 11K Consulting, we have welcomed truly global and Chinese audiences to discover our heritage.”


 Rachel Gilfillan, Managing Director, Luxury London, the media partner of this event, said: "Having known 11K Consulting for many years, Luxury London is proud to support their celebration of a decade of excellence. Their ability to bridge business and market gaps is transformative for their clients, unleashing new potentials, fostering synergies and delivering unparallel value in the luxury lifestyle and real estate sectors.”

Priya Rawal, Founder, The Luxury Property Forum, said: “Sally is the epitome of perseverance, positivity, and vision. Her ability to seamlessly connect businesses across continents is remarkable, and her commitment to lifting those around her is truly inspiring. It’s been an honour to see her success grow, and I can’t wait to see what the next decade holds for 11K. Personally she is a friend and confidant and I am inspired by the grace in which she conducts her business, always with a massive smile on her face.”


get in touch

https://www.11kconsulting.com

About 11K Consulting

Established in 2015, 11K Consulting is a China-specialist communications consultancy with offices in London and Shanghai. The firm is dedicated to helping clients harness the market potential of Chinese high-net-worth individuals (HNWIs) and investors through unique insights, bespoke communications strategies, and unrivalled market access.

With a team of modern, multi-lingual experts, 11K Consulting is trusted by businesses to navigate the complexities of engaging with Chinese audiences. The consultancy combines deep knowledge of business priorities, branding, and media landscapes with a nuanced understanding of the aspirations and opportunities that Chinese HNWIs bring to global brands and organisations.

11K Consulting enables its clients to unlock the transformative potential of Chinese HNWIs, positioning them to thrive in this fast-growing and highly influential market.


 
Priya Rawal